Web apps and portals built around how your customers work
From a marketing site to a customer portal connected to your systems, we design web software around the tasks your customers and staff need to complete. Where your team needs to manage content, we include the agreed editing tools and guidance.
What we cover in Web Development
Websites & marketing sites
Marketing sites built around performance, accessibility and the content your team needs to manage.
Design and build
Custom design implemented with performance and accessibility as requirements, not afterthoughts.
Content management
Editing tools for the agreed pages, content types and reusable sections, with permissions and training for your team.
Search and analytics
Technical SEO, structured data and analytics set up so you can see what works.
Forms and lead capture
Enquiry, booking and quote forms connected to your inbox or CRM.
Web applications & portals
Logged-in software for customers, partners or staff: dashboards, self-service and workflows.
Customer and partner portals
Accounts, orders, documents and requests in one place, fed by your existing systems.
Dashboards and reporting
Live views of the numbers your team checks every day, with exports.
Workflow applications
Approvals, scheduling and case handling with roles and permissions.
Integrations
Connections to your ERP, CRM, accounting and payment providers.
The kind of work we take on
Choose a project to explore a web concept.
A fast, editable site with clear calls to action.
Help visitors understand your offer, find the right service and get in touch. Give your team control of the agreed content.
Self-service accounts that reduce support email.
Bring accounts, requests and documents together so customers can find updates without sending another email.
Quotes, orders and bookings handled online.
Guide people through choosing a service, requesting a quote or booking an available slot, connected to the systems behind it.
One screen for the numbers that matter.
Bring operational information into a shared view, with clear priorities and a route to the underlying records.
Upload, review, approve and archive.
Make the next reviewer, current version and approval history clear at every step of a document’s journey.
Improve or replace a legacy web app with a planned data migration, verification and recovery approach.
Retain what works, improve the journeys that cause friction and plan any migration with verification and a recovery path.
Problems we help you avoid
Common problems
Template site nobody can change
Every edit needs a developer, so the site goes stale.
Data re-typed between systems
Orders and enquiries copied by hand into the tools that run the business.
Slow pages, lost visitors
Heavy themes and plugins that hurt search ranking and conversion.
Portal customers avoid
Logged-in areas that are slower than emailing a person.
What we design for
A site your team edits
Your team manages agreed content and reusable sections; new layouts or functionality may need development.
Entered once, everywhere
Forms and portals connected to the systems you already run.
Performance and accessibility built in
Agreed targets, automated checks and manual reviews of key tasks, with remaining limitations documented before launch.
Self-service people use
Portals designed around the tasks customers actually come to do.
How scope shapes your timeline
For a web application or customer portal, the amount included in the first release shapes the schedule.
- Focused MVP
- 5–10 weeks
- One core workflow, essential user roles and a small number of straightforward integrations. Enough to put the main idea into use.
- Fuller first release
- 10–16 weeks
- Several connected workflows, customer and admin journeys, and the integrations needed to operate the initial product.
- Complex product
- 16–24 weeks
- Multiple roles and interconnected workflows, with integrations and data preparation bounded to a clearly defined first release.
- Large migrations, full system replacements and later phases need a separate estimate. Larger scopes can take longer.
Indicative ranges using established interface components. We confirm your scope and schedule during planning.
How your project runs
Plan for 4–8 weeks for a small marketing website with supplied content, or 5–10 weeks for a first customer portal with one main workflow and a small number of accessible integrations. The stage ranges below illustrate these focused examples, including discovery through testing and initial handover. Fuller releases and complex products need a longer schedule, confirmed during planning.
Discover
Goals, audiences and the systems the site must talk to.
- Map the key pages or workflows, user roles and content responsibilities.
- Integration and data requirements
- Success measures agreed
- Sitemap and scope
- Estimate
Process stages: slide 1 of 4
Technologies for Web Development
Chosen for longevity and hiring, not novelty. We explain any alternative where the choice matters for your project.
Questions about this service
We look at what your team needs to publish, what visitors need to do and which systems the site must connect to. An existing platform may cover those needs with configuration or integrations. A custom build makes sense where the workflow or experience needs more control. We compare the options, including the effort to maintain them.
Ready to discuss your project?
Tell us what you are trying to achieve. In a free 30-minute strategy call, we discuss whether this service fits and what the next step would involve. Any discovery work starts with an agreed proposal.